Publication on View Publications n. 138

View Publication 138

D.Saha: “The future is so uncertain. We might have moved from pandemic to endemic, but we still need to count in the economic consequences of the war in Ukraine with higher inflation, lower growth, and disruption to financial markets.
The problem is that the textile market hasn’t reordered itself in centuries: we make a collection, we show swatches, send them to our customers and we wait for the orders.
The last couple of years have been a shock to the system; now, things will change.
Service and control of the textile pipeline is what counts … designers create with lifecycle in mind rather than beauty.

A concrete and objective analysis that could not better summarize today’s scenario.

Something will surely have to change.

We already feel obsolete. Out of time. Crushed by prices and demands.

The taste for craftsmanship and co-design, so much praised in words, has disappeared, as much out of date as tangible is the disconnect between the various players in the supply chain.

Where are the masters? where are the young apprentices eager to learn and improve a profession? Where are the foundations of a sector that is unjustifiably losing appeal despite being one of the cornerstones of our economy?

We believe it is from the cooperation between knowledge and desire for innovation that we can produce culture and change that always absurd way of producing, of satisfying.

We believe it is from the cooperation between knowledge and desire for innovation that we can produce culture and change that always absurd way of producing, of satisfying.